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Degrees Offered:

• B.A.: Marketing

Course Listings

• Click here to read complete descriptions of the Marketing courses offered at Wittenberg (Academic Catalog - Page 178).

Degree Requirements:

Major in Marketing (56 credits)

Required Courses – 44 credits

ACCT 225 Financial Accounting – 4 credits
ACCT 226 Managerial Accounting – 4 credits
DATA 227 Introductory Statistics – 4 credits 
BUSN 212 Business Research Methods – 4 credits
BUSN 330 Financial Management – 4 credits
BUSN 340 Marketing Management – 4 credits 
BUSN 365 Managing Effective Organizations – 4 credits 
BUSN 442 Creative Promotion Strategy – 4 credits
BUSN 460 Strategic Planning & Policy – 4 credits 
ECON 200 Principles of Economics – 4 credits
Required professional experience: BUSN 381 or approved internship – 0-4 credits

Electives for Marketing Major – 12 credits
Three courses chosen from the following (one of which must have BUSN prefix):

• ART 145 Digital Imaging – 4 credits
• ART 242 Digital Photography  â€“ 4 credits
• ART 280 (Approved Topics) – 4 credits
• CMDM 206 Reasoning & Communication – 4 credits
• CMDM 220 (Approved Topics) – 4 credits
• BUSN 250 International Business (or approved alternative) – 4 credits
• BUSN 270 Business Ethics OR PHIL 107 Living Ethically – 4 credits
• BUSN 370 Business Law – 4 credits
• BUSN 343 Digital Marketing – 4 credits
• BUSN 345 Cases in Marketing Management – 4 credits
• ENGL 240 Intro to Creative Writing – 4 credits
• ENGL 270 Literary Form & Interpretation – 4 credits
• PHIL 110 Logic & Critical Reasoning – 4 credits
• PSYC 101 Intro to Psychology – 4 credits
• SOCI 110 Cultural Anthropology – 4 credits
• SPMG 222 Sport Marketing – 4 credits
• THDN 240 Playwriting – 4 credits

Click here to view the 4-year plan for Marketing majors